After having looked at many different tag lines found on horror film posters, and analysed the similarities between them, I then came up with some of my own. 1. " He'll turn your life around " 2. " Enter the Dollhouse. But be sure y ou know what your walking into " 3. " He wasn't who they thought he was " 4. " If you agree to play . He'll bring out the doll in YOU " 5. " They chose the wrong man for help " 6. " They got stitched up " 7. " Come and play in the dollhouse " 8. " He'll invite you into play, but he'll never let you leave " We decided to choose the tagline " He'll invite you into play, but he'll never let you leave ", we used personal pronouns such as 'you' in order to overwhelm and make the audience feel tension.