Conventions of trailers can include:
- images from the film.
- impact sounds (dramatic, attention grabbing).
- tag lines (to give away a little bit about the story and genre).
- images from the previous film (if it's a sequel).
- voice overs from a previous film.
- fade in and out editing.
- different pieces of music playing (serious, painful, sad, romantic, upbeat, sinister etc).
- first appearances of new characters (often the villain).
- the title of the movie towards the end.
- non specific release dates.
- specific release dates.
- credits.
- website, social media, company logos. - quick editing pace, intense, overwhelming.
- ratings.
- a bit of dialogue.
- action shots.
- a lot of story line (introduced to more characters).
- slow editing pace.
- more detail about the story.
- social media information.
- impact sounds (dramatic, attention grabbing).
- tag lines (to give away a little bit about the story and genre).
- images from the previous film (if it's a sequel).
- voice overs from a previous film.
- fade in and out editing.
- different pieces of music playing (serious, painful, sad, romantic, upbeat, sinister etc).
- first appearances of new characters (often the villain).
- the title of the movie towards the end.
- non specific release dates.
- specific release dates.
- credits.
- website, social media, company logos. - quick editing pace, intense, overwhelming.
- ratings.
- a bit of dialogue.
- action shots.
- a lot of story line (introduced to more characters).
- slow editing pace.
- more detail about the story.
- social media information.


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