Poster Conventions

Tag lines --> usually quite short and punchy, indicates the genre and gives you a hint about what the storyline is going to be like .

Title --> normally has a font that indicates genre, and is the biggest writing on the poster.

Production company logos

Website --> social media links.

Certificate --> rating, little bit of information.

Credits --> billing block.

Format --> when it is going to be released.

Sound logos --> different companies that have produced the sound for the movie.

Colour palette --> an indication of genre.

Images --> an indication of genre, usually a single dominant image.

Iconography --> (image, colour settings, props) visual clues of mise-en-scene.

Font --> an indication of genre.

Release date

Reviews --> posters only ever get reviews a month before the film is out, often reference to genre, often gets stars.

Reference to previous films

Names of stars

Reference to source material --> based on something that already exists.

Name of director --> quite small, not relevant to most people.

Reference to merchandise --> usually to do with a soundtrack album that they're selling.

Comments

Unfriended Poster Analysis

--> The main image here is of one of the character's most likely to be the protagonist. --> The protagonist is shown here using a close up shot. The use of this shot makes the character seem close towards the audience. Implying that during the film the audience will become closer to the character and is likely to sympathise for them. --> Dull/dark colours (black, white, grey) --> Use of red, could represent blood within the film and a sense of violence. --> Black background, makes the writing and picture on the poster stand out. --> Movie title (san serif, biggest writing, most bold), indication of genre - located at the bottom to allow focus on the image. --> Credits located at the bottom. --> Tagline - gives away a bit of the storyline. --> Cinema release month. --> Social media links.

Insidious 2 Poster Analysis

--> The main image of the poster is of 3 of the main protagonists. --> The protagonists are seen through the use of a medium shot, to make the audience feel closer with the characters. --> Dull/dark use of colours. --> Low level lighting. --> Some use of red to perhaps represent blood or violence within the film. --> Dark background to allow focus on the image and the writing on the poster. --> Name of the film (san serif, biggest wiring, most bold, indication of genre) located on the side of the poster. --> Credits in small writing located at the very top. --> Release date. --> Website name. --> Tagline - gives away some of the storyline.

Potential Sketch Layouts

After doing research into different kinds of film posters, I sketched out 3 different potential layouts I may want to use for the poster of my film. I noticed a trend within horror film posters - they all seem to have very minimal writing on them and most likely has one main image. Therefore due to this I think that the top, and bottom posters would be the most successful.

Sophie Ebrahimi Wentworth Year 13

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