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Poster Conventions



Tag lines --> usually quite short and punchy, indicates the genre and gives you a hint about what the storyline is going to be like .



Title --> normally has a font that indicates genre, and is the biggest writing on the poster.


Production company logos



Website --> social media links.



Certificate --> rating, little bit of information.




Credits --> billing block.


Format --> when it is going to be released.



Sound logos --> different companies that have produced the sound for the movie.


Colour palette --> an indication of genre.



Images --> an indication of genre, usually a single dominant image.




Iconography --> (image, colour settings, props) visual clues of mise-en-scene.



Font --> an indication of genre.



Release date



Reviews --> posters only ever get reviews a month before the film is out, often reference to genre, often gets stars.



Reference to previous films



Names of stars


Reference to source material --> based on something that already exists.
Name of director --> quite small, not relevant to most people.


Reference to merchandise --> usually to do with a soundtrack album that they're selling.

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