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Website Conventions

LAYOUT AND DESIGN

 Usability: easy to use site with clear areas for navigation around the website. 

 Grid system: separate sections of a website to present information in small, easy to access segments. 

 Centre of page: used for main content with navigation tools on the left and/or across the top of the page and links to more information on the right. 

 Background and font colour: used to separate different types of information. 

 Images: used as much as possible to add visual interest. 

 TECHNICAL CODES USED

 certain technical codes are now a common place on websites. Most websites have moving images or audio content and something for the audience to do on the website for interest or integration. This content are provided dependant on what the website is like. A music website would have downloadable music/videos or downloadable content. 

 Content: websites with factual information may look different compared to a site  for entertainment. There are different titles on different sites as they would be focused on only one type of information. 

 Genre: websites are based on existing genres (e.g. broadsheets or tabloid newspapers) the web design uses recognisable codes and conventions to ensure that the audience recognise the genre. 

 Target Audience: most audiences may find a certain layout and design appealing compared to others. A key issue with websites is the way they attempt to encourage audience activity and interactivity to attract audiences in and persuade them to return or pass on information important to the site. 

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